Thursday, January 12, 2012

Did Little Debbie Kill Twinkie?

You know America is in decline when a much loved snack-cake icon is poised to crumble -- especially when it's best loved creation is famously known for,

" Tingling taste buds for more than 80 years. "

Hostess, the maker of Twinkies, Ding-Dongs, and Wonder Bread is filing for chapter 11 bankruptcy. Citing the high cost (don't call it inflation) of ingredients like refined white sugar, high-fructose corn syrup, vegetable shortening, artificial flavors and colors, and processed flour, as one of the reasons they are $860 million in the (donut) hole.
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Even after restructuring in 2004, and investing, and borrowing from private equity firms and hedge funds, the legendary Hostess is still struggling to scape up enough dough to pay vendors.

Though Hostess won't admit it, some sources are blaming a younger, more popular "other woman" as being behind Hostess's decline. Little Debbie snack cakes offer a similar product for a lot less cash, making it a popular staple for Walmart shoppers looking for a good deal.



The "other" Twinkie
 Why Debbie, and not Twinkie?

 The Little Debbie brand has become number one for two reasons: quality and value. McKee Foods uses secret recipes and the highest-quality ingredients, thereby improving the taste of the snack cakes. The snack cakes are also sold at a reasonable price. In fact, Little Debbie products on average sell for half that of other leading brands. That's due to manufacturing efficiencies the company has developed over decades of baking experience.

Little Debbie has sold more than 157 billion Little Debbie snacks since the brand became available in stores in 1960. If you lined up all those snacks, that would cover more than 9.9 million miles — enough to circle the Earth almost 400 times! That's also enough snack cakes to stretch to the moon and back over 41 times!


Maybe the decline of Twinkies is due to some of that ' free-market wisdom' we hear so much about, where, the market decides winners and losers in the capitalism crap shoot.

But maybe there's something more devious.


They weren't bigger back then,
our hands were smaller.

Could the decline of Hostess have anything to do with some of  those  investments, and loans provided by some of those same private equity firms and hedge funds, responsible for sinking the economy?


Nah...can't be those same predatory financial wizards who gambled and lost everyone's pension funds.

It must be some other reason because things like that


 just don't happen in America.


ickenittle

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